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Uptake of Colorectal Cancer Screening: System, Provider and Individual Factors and Strategies to Improve Participation

Emily Power; Anne Miles; Christian von Wagner; Katie Robb; Jane Wardle

Abstract

Colorectal cancer (CRC) accounts for 9% of all new cancer cases worldwide and affects over 1 million people each year. Screening can reduce the mortality associated with the disease, yet participation rates are suboptimal. Compliers with CRC screening are less deprived; they have higher education than noncompliers and tend to be male, white and married. Likely reasons for nonparticipation encompass several 'modifiable' factors that could be targeted in interventions aimed at increasing participation rates. Successful intervention strategies include organizational changes, such as increasing access to fecal occult blood test (FOBT) kits, providing reminders to healthcare providers or users about screening opportunities, and educational strategies to improve awareness and attitudes towards CRC screening. Multifactor interventions that target more than one level of the screening process are likely to have larger effects. The biggest challenge for future research will be to reduce inequalities related to socio–economic position and ethnicity in the uptake of screening.

Introduction

This review aims to provide a comprehensive overview of colorectal cancer (CRC) screening programs and uptake rates worldwide, the factors that have been associated with participation and strategies designed to improve uptake rates. Information on uptake rates was collected using a pragmatic approach that included searching electronic databases, emailing named contacts from screening programs across the world and searching websites such as the International Agency for Research on Cancer. Studies that addressed factors associated with participation in CRC screening and interventions to improve uptake were identified using a systematic search of electronic databases (Embase, Medline, Web of Knowledge, Cumulative Index to Nursing and Allied Health Literature [CINAHL], Psyc Info, Cochrane Database of Systematic Reviews [CDSR], and the Health Technology Assessment [HTA] database). Abstracts of all the articles identified were reviewed and relevant studies were obtained.

Colorectal Cancer & Screening

Worldwide, CRC accounts for over 9% of all new cancer cases and is the third most common cause of cancer death. Incidence rates are similar in men and women, but are higher in more developed countries, with over half of all cases occurring in Europe or North America.[1] Screening for CRC offers the opportunity to detect cancer earlier, as well as remove precancerous adenomas and prevent development of the disease. There is strong evidence that screening reduces mortality;[2] a recent meta-analysis of studies evaluating screening using fecal occult blood tests (FOBT; FOBT using the guaiac smear is currently being replaced in many countries by fecal immunochemical tests [FITs][3]) estimated the mortality reduction to be 15%.[4] Four large-scale randomized clinical trials are evaluating flexible sigmoidoscopy (FS) as a screening tool in the UK,[5] Norway,[6] Italy[7] and the USA.[8] Interim results from the Norwegian Colorectal Cancer Prevention (NORCCAP) Trial indicated a trend towards reduced mortality, but reported no effect on incidence after a 7-year follow-up.[9] However, the Telemark trial showed an 80% reduction in CRC incidence rates at the 13-year follow-up,[10] and case–control studies demonstrate reductions in CRC mortality of between 45 and 79%.[11–13] The UK FS Trial is examining the efficacy of a single FS screen offered to asymptomatic individuals aged 55–64 years, and data on the effect on mortality will be available soon. Further results from the NORCCAP trial and the UK FS Trial will help establish the magnitude and duration of benefit from FS screening. There is also evidence for the effectiveness of screening colonoscopy (CS). CS with polypectomy has been shown to reduce the incidence of CRC by 76–90% in cohort studies.[10,14,15] Although CS involves a greater cost – both to the health service and the patient (preparation and sometimes sedation are required) – it is regarded by some as the 'gold standard' screening method and is the preferred procedure following a positive result using other techniques.[3]

Availability & Organization of CRC Screening

CRC screening is available in the USA, Australia and several countries in Europe and Asia. A more limited number of countries offer screening via an organized program in which tests are provided systematically to a specific target group on the basis of an explicit policy about who is eligible for screening, screening modality and frequency. In 2004, the International Colorectal Cancer Screening Network identified 35 organized screening initiatives in 17 countries, ten of which were classified as routine screening programs, although only four of these were national programs at the time.[16] More recent data on activities indicate that 12 countries now offer routine national screening programs (Australia, Cyprus, Czech Republic, England, Finland, France, Israel, Japan, Korea, Poland, Portugal, Scotland, Slovenia [Belgium, Canada, Italy and Sweden run regional CRC screening programs, Bulgaria, Romania, Slovak Republic, and Wales are planning to introduce national programs]).[17] The most common screening modality is FOBT, but several countries offer endoscopy (FS or CS) as a follow-up test for positive FOBTs. In England, the National Health Service (NHS) invites individuals aged 60–69 years (to be extended to 75 years in 2010) to complete a FOBT every 2 years as part of their Bowel Cancer Screening programme (NHS BCSP).[201] Several countries offer opportunistic screening where a test is offered to asymptomatic individuals when they present to a healthcare practitioner for reasons unrelated to CRC (Austria, Germany, Latvia, Luxembourg, Malaysia, New Zealand, Poland, Spain, Switzerland and the USA). For example, the USA promotes CRC screening through the dissemination of guidelines and media campaigns, although some organized programs are run through health plans and local health departments.

CRC Screening Uptake Rates

Higher participation rates in screening are associated with greater screening efficacy in terms of mortality reduction,[4] and can increase its cost–effectiveness – particularly in the case of FOBT screening.[18–20]

Data from routine population-based programs offering FOBT with national coverage in 2004 (Czech Republic, Finland, Israel, Japan and Korea) report uptake levels between 20% (Czech Republic[21]) and 71% (Finland[22]) for FOBT. Feasibility studies and studies reporting on uptake rates in countries undergoing national roll-out have shown rates of around 45% (Australian pilot 45.5%,[202] Italy mid-roll-out 45%,[23] France pilot 42%,[24] England and Scotland 52%[23]). Participation in FS screening in trial or pilot settings is lower: Italy 15%,[23] and UK 39%[25] (see Table 1 for more details).

The National Health Interview Survey (NHIS) is the leading source of health information on the civilian, noninstitutionalized population in the USA, which asks survey respondents whether people have had a screening test, if they are up-to-date with testing, and differentiates between tests carried out for diagnostic and screening purposes. Data from the 2003 survey indicate that uptake of screening tests for CRC are around 26% for either FOBT or endoscopy, but only 18% for endoscopy alone.[26] In more recent reports from the 2005 survey, only 35% report ever having a CRC screening test.[27]

Factors Associated with Uptake

The comparatively low rates of public participation in bowel cancer screening programs have prompted considerable interest in the determinants of screening behavior.

Who Attends Screening?

A number of socio–demographic and economic factors (summarized in Box 1) are associated with participation in screening and help to identify who does and does not attend screening.

Socio–Economic Status

The biggest individual factor predicting participation is socio–economic deprivation, with uptake levels in deprived groups as much as 30% lower than uptake in more affluent groups.[26,28–32] Inability to afford healthcare is a contributory factor in countries such as the USA, but marked socio–economic disparities are still observed in countries where screening is free at the point of delivery (e.g., the UK). For example, uptake of FOBT in the English FOBT pilot fell for each increase in deprivation quintile (Index of Multiple Deprivation, 2004) from 67% in the lowest quintile to 37% in the highest (the trend was significant at p < 0.001),[32] and similar deprivation effects were observed in the UK FS Trial.[33,34] Some evidence suggests that cognitive factors such as attitudes towards CRC screening may explain socio–economic status (SES) differences in uptake.[35] This is an important avenue for future research.

Participation in CRC screening has been consistently associated with higher educational attainment in several large-scale surveys of screening participation, including the 2004 Behavioral Risk Factor Surveillance System (BRFSS),[36] the 2003 Health Information National Trends Survey (HINTS)[36] and the 2003 NHIS.[26] In 2003, among men (n =4647) and women (n = 6778) there was a consistent gradient for education and reported use of home FOBT in the past 12 months. Participation among men without high-school qualification was 12%, compared with 19% for college graduates. The same pattern emerged for women (11 vs 19%), with a gradient across intermediate qualification levels in both sexes. The same pattern was observed for sigmoidoscopy use.[26] An Australian cohort study of 30,853 men and women aged 50 years and over also found that there was a significant trend of increasing likelihood of CRC testing (FOBT, sigmoidoscopy or CS) with increasing education, after adjusting for gender, age and family history of CRC.[37]

Literacy, and more recently health literacy, have been used as variables to explain the impact of education on health behavior in general and screening participation in particular.[38–40] The evidence base describing the role of health literacy is small and inconsistent, because there is no agreement about the definition of health literacy and objective assessment is difficult to implement as part of large-scale surveys. However, as health literacy comprises a relatively well-defined and circumscribed set of skills, it remains an important and useful variable to address as part of health education and promotion strategies to increase CRC screening participation.

Few studies have assessed the impact of employment, and on the whole most have found no significant association.[41–43] However, data from the UK has shown a positive effect with higher attendance at FS screening among working individuals than those who were not working (78 vs 73%).[44] There is also some evidence that retirement (compared with being employed or unemployed) is positively associated with screening participation.[45,46]

Ethnicity

Rates of CRC screening are lower in ethnic minority groups than the White majority in the USA,[36] Australia,[37] and The Netherlands,[47] and this remains true when controlling for income[48,49] or education,[50,51] suggesting that the effect is independent of any association with socio–economic deprivation. In the UK, the south Asian population has been shown to have significantly lower participation despite adjustments for deprivation (individual and area-level deprivation, respectively).[52,53] Evidence from the USA indicates higher burden of CRC among African–Americans,[54] but more generally, ethnic minority groups have been considered to be at lower risk of CRC than the majority population.[54–57] However, if ethnic minority groups are less likely to take part in CRC screening, their CRC mortality rate may begin to increase relative to the majority population, despite their lower risk. Efforts are needed to ensure equality of access across all ethnic groups.

Age

National population-based surveys in the USA have documented an association between older age (>60 years) and participation in CRC screening (BRFSS 2004,[58] NHIS 2000,[50] and NHIS 2003[26]); this was also true in Finland[22] and Norway,[6] but the reverse has been shown in Italy.[59] More detailed analysis reveals that participation rates increase up to around 75 or 80 years and then decrease.[23,37,60,61] Associations with age could be explained by changes in health insurance cover according to age (Medicare only covers members 65 years and older). However, a study by Seeff and colleagues found that age and health insurance were independently associated with CRC screening participation, suggesting that additional variables may explain the relationship.[50] In some organized systems there is an upper age limit to screening that means people would no longer be sent an FOBT kit automatically (or sent an invitation for endoscopy), but would only be able to have screening on request. This shift from external to self-determined screening is likely to have a detrimental impact on uptake and may also send out the implicit message that their risk of getting CRC reduces after a certain age.[62]

Gender

When you consider any CRC screening, the majority of research finds that men are more likely to take part than women,[37,44,50,58] although the opposite was shown in Norway, with women more likely to take part in CRC screening, and this was independent of screening modality.[6] Nevertheless, recent data from the BRFSS indicates that the gender gap in CRC screening may be decreasing (at least in the USA); men were more likely to have taken part in CRC screening in 2002 and 2004, but there was no sex difference in screening participation in 2006.[63]

Marital Status

Married individuals are more likely to take part in CRC screening than unmarried individuals; the 2003 HINTS survey showed that among those aged 65–74 years (n = 398), 73% of married individuals were 'up-to-date' with CRC screening (FOBT in previous year or endoscopy in previous 10 years), compared with 28% who were not married (divorced, separated, widowed or never married).[36] Similar findings were reported in the 2000 and 2003 NHIS (e.g., 46 vs 36%[50]). Positive effects on screening participation of being married have also been noted elsewhere, in Australia,[37] Sweden[64] and in the UK,[65] where it was also shown that inviting couples to attend FS screening together further increased participation.

Facilitators & Barriers to Participation

Nonattendance at CRC screening is associated with health system factors, as well as barriers on the part of physicians and patients.

System-based Factors

Within organized programs, screening is often offered directly to the patient and is free at the point of delivery, and therefore cost and healthcare provider recommendation typically play a less prominent role in determining uptake. In countries where screening is opportunistic, however, access to screening is more determined by factors such as individual insurance coverage and characteristics associated with the healthcare provider. Screening participation rates are reported to be higher in areas with organized screening programs than those where screening is opportunistic,[66] and when screening is provided by a general practitioner compared with a hospital.[67]

Uptake rates also vary according to the type of screening offered. Four identified randomized controlled trials (RCTs) compared uptake for FOBT alone to sigmoidosocpy plus FOBT,[59,68–70] of which two found that offering FOBT plus sigmoidoscopy resulted in lower uptake than FOBT alone[69,70] and one reported that FOBT plus sigmoidoscopy was associated with higher participation.[68] One study reported no difference.[59] In Norway, a comparison of FS with FS plus FOBT revealed higher participation rates for FS alone (67 vs 63%).[6] One trial compared FOBT plus sigmoidoscopy with FOBT plus CS, and both produced similar uptake rates.[71] Similarly, no differences in uptake were found when comparing conventional FOBT kits with more advanced FOBT kits that minimize fecal manipulation (e.g., Haemoccult®, 49.1% vs Early Detector 52.1%; and Coloscreen Self-Test® 50.6%),[72] suggesting that while people may have preferences for either FOBT or endoscopy, there is little difference in uptake within each modality.

Participation in screening has also been shown to be higher if FOBT kits are posted with an invitation compared with an invitation only,[72–75] if they are posted rather than provided by the physician or screening facility,[59] and when they can be returned by post rather than being hand-delivered (57 vs 37%).[76] Uptake rates are higher when advanced notification of screening invitations are provided (48 vs 40%)[77] and when additional invitations are sent, including prefixed appointment times.[59] Zorzi and colleagues reported hugely variable compliance across regional programs in Italy (7 to 78%),[23] which could be a result of cultural differences or variability in the way screening is organized. The Italian Group of Colorectal Cancer Screening (GISCoR) are carrying out a study that involves all the Italian programs, with the aim of identifying organizational factors linked to higher compliance levels.

Health Insurance

Lack of health insurance may be a specific barrier to health services in some health systems, and this is evidenced by significantly lower rates of CRC screening participation in those with no insurance compared with those with some cover.[26,36,37,58] The 2005 NHIS survey showed that 19% of respondents with no insurance reported having CRC screening (FOBT in the past year or endoscopy in the previous 5 or 10 years) compared with over 39% of those who had some sort of insurance (e.g., private, Medicare).[78] Health insurance is also associated with access to healthcare; 54% of uninsured individuals aged 19–64 years had no usual source of care, compared with 10% of those with private or Medicaid insurance.[79] Furthermore, lack of health insurance remains an important barrier to CRC screening participation across all levels of education and ethnic groups and, as a result, people without insurance are much more likely to be diagnosed with advanced-stage cancer.[78,80]

Area-level Factors

There has also been interest in screening participation in rural and urban areas. In the USA, people living in urban areas are more likely to take part in screening than those living in more rural areas.[81–84] Interestingly, studies from Europe and Japan show the opposite trend (e.g.,[64,85]). For example, a Swedish study of a population sample of 1986 residents found that living in the countryside or a smaller community was associated with better participation.[64] In an Australian study, Weber et al. [37] found that compared with participants from major cities, those living in outer regional areas were significantly more likely to report using FOBT, although the pattern was reversed for the use of other colorectal tests. Owing to the diversity of CRC screening modalities (which feature both hospital- and home-based tests) it is unlikely that there will be a single or simple answer as to what and how these types of environmental factors impact participation.

Provider-level Factors

When screening is opportunistic, receiving a recommendation to have screening from a doctor is consistently identified as a key predictor of participation.[43,45,86,87] Having a primary care physician or a usual source of care (compared with not having one) are associated with higher participation rates in CRC screening in the USA.[26,36,88] Having more than one physician is also positively associated with CRC screening participation; in an analysis of BRFSS 2004 data, Cardarelli and colleagues found that those who reported one or more personal healthcare providers were more than four-times as likely to be current with CRC screening guidelines even after controlling for age, gender, income, education and health insurance.[58] A higher frequency of visits to the physician is also linked to higher uptake; in the 2000 NHIS, 51% of respondents who had visited the doctor more than six times in the previous year reported being current with screening, participation was 45% in those who had visited between two and five times, 36% in people who visited once and only 15% in those who had not visited at all.[50]

Further support for the importance of the physicians role comes from studies that show higher screening participation in individuals who report greater satisfaction with their physician,[89] or who report their doctor as their main source of information.[87] Better doctor–patient communication is also associated with increased attendance at CRC screening.[79,90,91] For example, patients who believed their physician showed them respect, listened carefully, spent enough time with them and explained things sufficiently were more likely to have participated in CRC screening.[79]

Health Factors

One of the most prominent self-reported barriers of CRC screening is good health and a lack of bowel symptoms,[92–100] yet general perceptions of health are not consistently associated with participation in CRC screening when measured in quantitative surveys. For example, the HINTS 2003 data in the USA reported no association,[36] as did surveys carried out in Sweden[64] and Australia.[37] In contrast, data from the UK FS trial showed a positive association between good health and attendance at FS screening,[34,44] as did the BRFSS in 1999, although only among men.[101] In a review of determinants of FOBT completion, Neilson and Whynes found that individuals who had more personal experience of illness were more likely to be compliant.[30] Furthermore, there is some evidence of an association between having a chronic health condition and participation in screening.[101–103] Inconsistent findings may be a result of differences in the way screening is accessed, because people with poorer health may have increased exposure to screening opportunities.

Unsurprisingly, previous participation in other types of cancer screening (e.g., prostate or breast cancer screening) is associated with taking part in CRC screening.[37,44,45,50,88,104] For example, in a random digit-dialed survey of 1033 people aged 50–79 years in the USA, 69% of those who reported frequently or almost always participated in other cancer screening tests were up-to-date with CRC screening, compared with 46% who reported never, rarely or only sometimes taking part.[88]

There is also evidence to support a positive association between other healthy behaviors and screening participation; visiting the dentist more regularly,[44] being physically active,[37,44,45,50] eating fruit and vegetables[37,50] and abstaining from unhealthy behaviors such as smoking.[37,45,50]

Psychosocial Factors

Awareness & Knowledge of CRC & Screening Better knowledge about CRC and screening is related to higher participation[36,42,105–107] and is particularly important in areas where screening is opportunistic. In the HINTS 2003 survey, the majority of individuals (83%) who were up-to-date with CRC screening knew there were one or more tests for CRC, compared with less than half of adults who were not current with screening (44%). There are also differences in awareness of the recommended intervals for CRC screening; 60% of those current with screening guidelines knew the correct interval for FOBT screening, compared with 45% who were not up-to-date. Awareness of the guidelines for endoscopy screening was poor, with only 14% of those up-to-date reporting the correct interval, and 5% among those who were not current with screening.[36] This is consistent with qualitative evidence in which lack of knowledge or awareness of CRC and screening is frequently cited as a barrier to participation.[89,93,98,100,108–113] However, this could be a consequence of previous participation in screening and may not be a causal factor.

Higher awareness has been linked to various socio–demographic variables, including white ethnic background,[100,114] speaking English as a first language,[115] female gender, older age and higher education.[115,116] Awareness is also higher in adults that report a close relationship with their provider and in those who have health insurance.[117] Therefore, it is possible that knowledge could mediate some of the demographic effects associated with uptake.

Perceptions of Risk Higher perceptions of risk have been associated with screening participation using absolute risk of CRC in the future or in a specific period of time (e.g.,[118]) and comparative risk (risk of CRC compared with others of the same age and gender) (e.g.,[44]), but several studies report nonsignificant associations.[119] Null findings could be related to measurement issues because a recent meta-analysis of health beliefs and vaccination behavior found that the risk-perception–behavior relationships were largely influenced by the design and quality of the study, and measurement skew.[120] For instance, previous screening behavior could contaminate perceptions of risk such that those individuals who had previously had screening felt less at risk from CRC. There is evidence that conditioning the risk question to attendance at screening increases the accuracy of the measure; for example, asking 'If you attend screening, what do you think your chances of developing CRC are?'.[121] It is also possible that the impact of perceived risk is mediated by beliefs about the perceived benefits and barriers of screening.[122,123]

Few studies have addressed the association between perceived severity of CRC and participation, but of those that have there is no consistent relationship. In the USA, a cross-sectional survey of older women (n = 280) noted a positive association,[124] yet two prospective studies of FS screening (carried out in The Netherlands and the USA) found no relationship.[91,125] Inconsistent patterns might be a result of variability in the conceptualization and measurement of perceived severity.[119]

Attitudes Attitudes towards screening are consistently associated with CRC screening behavior. For example, beliefs about screening efficacy (screening can prevent or detect CRC early) are positively associated with taking part in screening,[36,117,118,126,127] as are perceptions that screening will provide peace of mind[44,124] and is safe.[88,124] Perceptions of the negative consequences (e.g., fear of cancer), as well as practical barriers such as getting time off work, are associated with lower attendance. There is a consistent negative effect for perceived embarrassment,[91,117,118,124,128,129] discomfort,[91,117,124,128,129] fear of screening,[130–132] lack of symptoms[87,123] and worries about cost,[36,44,118,124,128] time[44,118,124,128] and screening location.[118,128] Concerns about bowel preparation procedures before endoscopy screening are also cited as barriers to screening participation.[94,108,113,124,128,133,134] Overall, endorsing more 'pros' than 'cons' of CRC screening is related to higher screening participation.[123,135]

Fatalistic attitudes, for example, 'I would rather not know' and 'I would rather let nature take its course', have also been identified as important reasons for nonparticipation in CRC screening.[119] Higher fatalism was a significant predictor of nonattendance at FS screening in the UK,[34] but overall, few studies have assessed the link between these types of avoidant attitudes and CRC screening behavior.

Fear/Worry of CRC Studies examining the effect of fears or worry about CRC have reported contradictory findings demonstrating both a positive[36,91,135] and negative[125,126,128] association between higher fear or worry and participation in CRC screening. Moderate levels of worry have shown a positive effect; participants in the UK FS Trial who indicated they were 'a bit worried' were significantly more likely to attend FS screening than those who were 'not worried at all' or 'quite' or 'very worried'.[44] Four studies that used a prospective design[44,91,125,126] showed that fear or worry was a significant predictor of subsequent screening participation, and in three of the four studies findings indicated that a lower level of fear or worry was a facilitator.[44,125,126] This suggests that being less fearful or worried about CRC is more often predictive of screening participation rather than nonparticipation, although findings are inconsistent.

Interventions to Increase Uptake of CRC Screening

Increasing overall screening use and reducing inequality of access are key priorities for CRC screening services in the developed world. Strategies to increase participation in screening can target the system, community, provider, individual or a combination (see Box 2 for an overview of successful examples of system-, healthcare provider- and healthcare user-based interventions).

System-based Strategies

Organizational change associated with providing screening has shown positive effects on uptake. For example, a study in the USA monitored the effect of introducing a number of strategies to facilitate screening CS in hospital. Patient navigators were introduced to help patients access screening and provide continuity (e.g., helped complete paperwork, scheduled appointments, provided patient reminders, facilitated referral). An endoscopic referral system was implemented to reduce waiting time between referral and screening appointments, and enhancements were made to the gastrointestinal suite to improve efficiency (e.g., more equipment, increased staff support). Monthly screening rates were compared before and after the intervention, and there was a marked decrease in drop-out rates from confirmed appointments (67 to 5% in 1 month), while the overall rate of screening colonoscopies increased from 75 to 119 per month.[136] Another study carried out in primary care in the USA reported that a cancer-screening checklist with chart stickers that indicated whether screening tests were due, ordered or completed, along with a division of office responsibilities, significantly increased the odds of FOBT completion even when controlling for screening use trends, and other patient and clinic characteristics.[137] Indeed, primary care practices with highly organized systems for ensuring that prevention activities such as CRC screening are a priority tend to show higher uptake rates.[138]

In a meta-analysis that assessed relative effectiveness of interventions to increase screening use, organizational change was by far the most effective strategy and examples included the development of specialized preventive health centers, a planned care visit for prevention or designation of preventive responsibilities to a specific physician.[139] Nevertheless, implementing organizational change on a large scale is often challenging, due to the complexity and diversity of factors involved in healthcare settings, such as efficiency, patient volume and patient demographics.[140]

Provider-based Strategies

Cues to Action Physician reminders that prompt referrals or recommendations for screening can increase uptake of CRC screening,[141–143] and are regarded by physicians themselves as a key facilitator of screening.[139,144] However, effects may be most effective in areas with relatively low baseline uptake rates, and are limited to individuals who have access to, and make use of, healthcare services. For example, a recent RCT found that electronic reminders to physicians during office visits with patients overdue for screening were not associated with higher participation rates compared with controls (42 vs 40%), but this was in part due to the fact that over a third of participants did not visit primary care over the study period (15 months).[145] These types of strategies are also dependent on high compliance among healthcare providers who are increasingly burdened with providing prompts to patients about maintaining a healthy lifestyle. As a result, provider reminders should have more effect if they are combined with other strategies, such as patient education or feedback.[86]

Audit & Feedback Evaluating provider(s) performance in providing screening and giving feedback about their relative performance can increase screening participation.[86,146,147] A recent review reported that the percentage increase in individuals completing FOBT ranged from 12 to 23% across three studies.[146] However a meta-analysis of controlled clinical trials concluded that provider feedback was relatively ineffective compared with other techniques (e.g., organizational change), and so may be best implemented alongside other strategies known to produce larger effects (e.g., provider education).[139]

Incentives Provider incentives – direct or indirect rewards aimed at motivating providers to perform or make appropriate referral for cancer screening services – have attracted interest, but there is a lack of published evaluation.[86,146,148] However, some findings indicate that they may have modest effects; one identified study evaluated a group bonus incentive for recommending or ordering screening tests (including FOBT), compared with control. After 18 months, the intervention resulted in a modest increase in recommending and/or ordering of FOBTs by 2.2%.[149] Further research on incentives is required to determine effectiveness.

Education & Training Provider education can have positive effects on referrals and completion of CRC screening. For example, one study found that an education intervention followed by a strategic planning session (both 1 h long) significantly increased CRC screening referrals in the intervention centers (45 to 61%) more than in control centers (37 to 41%), and the effect remained significant even after accounting for clustering of patients within health centers, and adjusting for additional differences between participating health centers and various patient demographics.[150] However, other studies report nonsignificant effects; Walsh and colleagues[151] found that one-on-one educational sessions that investigated physician's knowledge and motivations, barriers to cancer screening and detailed clear educational and behavioral objectives produced no change in physician screening rates compared with the control group (14 vs 13%).

The majority of healthcare providers recognize the importance of screening, and so more often than not it is the characteristics of the practice setting that largely determine their success. A systematic review on the effectiveness of provider education strategies concluded that they were most effective when combined with other strategies that aid implementation (e.g., system changes).[152]

Overall, interventions that focus on individual physicians have shown limited effectiveness,[153] and also tend to be resource intensive and therefore might not be cost-effective.

Healthcare Users

Reminders Reminders can prompt individuals to remember they have to organize or attend their screening appointment. Baron and colleagues identified four studies that tested the effectiveness of patient-directed reminders on FOBT screening use and all reported positive effects, with a median post-intervention increase of 11.5%.[154] For example, one study found that reminders were significantly associated with higher FOBT completion (12 vs 1%). They also found that phone reminders were more effective compared with reminder letters sent by post (15 vs 9%).[141] Mailed reminders may be more effective at increasing FOBT use compared with attendance at endoscopy screening; one study reported absolute increases of approximately 10 versus 3%, respectively.[59]

Incentives Incentives to complete screening have rarely been evaluated in the public domain. Of those that have, most have assessed the effect of organizational changes, such as providing freepost envelopes, rather than actual incentives, such as offering a monetary reward for completing screening. For example, Jepson et al. identified three RCTs that evaluated incentives for FOBT completion,[148] and all three found that sending postage-paid envelopes with an FOBT kit resulted in significantly higher uptake than providing an envelope with no postage.[76,155,156] More research is required to assess the effectiveness of monetary incentives in the context of organized screening programs.

Education The use of patient education materials (e.g., print-based materials, posters, audiovisual materials and individual teaching) is a popular strategy and can be effective in improving patient knowledge, positive attitudes and intentions, as well as compliance with CRC screening. Baron and colleagues identified seven studies that assessed the effectiveness of educational interventions (e.g., printed materials, posters, video) to increase cancer screening use (including CRC screening).[154] Overall, the studies had positive effects, with the median post-intervention increase in FOBT use at 13%.

As part of the UK FS Trial, Wardle et al. assessed the effect of a psycho-educational booklet on subsequent attendance at FS screening.[157] The booklet was sent to individuals who had indicated lower interest in screening and was developed based on Health Belief Model constructs and regret theories, and addressed efficacy beliefs and social norms that were found to be related to nonparticipation in previous qualitative research. Individuals who received the booklet had more positive attitudes, and higher attendance rates (50 vs 54%). Nevertheless, overall printed educational materials have generally shown minimal or no effect on screening behavior.[148]

Using videos or DVDs to provide educational interventions is a more attractive method for low-literacy groups,[158,159] and can significantly increase information comprehension in those with literacy difficulties,[158] but interventions have shown little promise. A mailed educational video about CRC screening had little impact on subsequent screening uptake compared with usual care. The video included information about CRC screening, the importance of early detection and screening options, and was guided by health behavior theory. However, the authors noted a significantly higher participation in individuals who viewed at least half the video (39%) than those who did not (17%) and control participants (21%).[160]

Narrative forms of communication, such as patient testimonials, are emerging as important components of public health initiatives. Research indicates that people find narrative communications more personal, believable and memorable, but the evidence base is small and very mixed at present.[161,162]

Personalization & Tailoring Tailored or personalized letters tend to be better remembered, read and received,[163] but the evidence typically finds that they have small or no effect on health behavior change (e.g.,[164]). Myers and colleagues found no additional benefit of tailored messages targeting personal barriers in addition to a standard intervention that included a personalized screening invitation letter, an informational booklet,[126] a FOBT kit and a reminder letter, and tailoring was not economically attractive.[165] However, some personalized approaches delivered via telephone have shown beneficial effects over and above standard educational information, such as a mailed leaflet about CRC screening.[166,167] For example, a telephone outreach strategy (including up to three calls) targeting women who were not up to date with screening, which identified perceived barriers to screening and provided suggestions for overcoming them, significantly increased CRC screening compared with a more standard education intervention (32 vs 25%).[167] Nevertheless, these types of interventions are resource-intensive and often impractical in the context of national screening programs.

Interventions that also make use of newer and more popular technologies, such as email and the internet, have begun to emerge and offer individuals increased opportunities for engagement with health messages. An interactive decision aid that promoted CRC screening (;[203] email: test; password: test) effectively increased CRC participation compared with a standard website that also promoted screening but was not interactive[204] (~45 vs 20%).[168] However, these strategies may have limited applicability, especially among older adults. Furthermore, there may still be difficulties with access, but over time, as more individuals are better able to make use of the internet, web-based programs and email prompts could provide a good solution to promote cancer screening.[154]

Multifactor Interventions

It is likely that a combination of several strategies targeted at different levels of the screening process will be necessary to significantly improve participation at a population level.[86] For example, one intervention combined strategies aimed at individuals (reminders and a decision aid) with system-level changes to reduce structural barriers (help with scheduling appointments). The intervention substantially increased screening participation compared with wait list controls (15 vs 4%).[169] Furthermore, Stone et al. found that adding one or more effective intervention component to an already existing intervention component can enhance effectiveness.[139] Nevertheless, multifactor interventions are difficult to evaluate and are likely to be more costly.

Conclusion

There are multiple factors associated with CRC screening behavior related to the way screening is arranged (organized vs opportunistic) and the environment in which it is offered (e.g., whether it is free at the point of delivery). Regardless of this, healthcare providers can play a significant role and should be involved in targeting noncompliance. Interventions should focus on reducing structural and perceived barriers associated with screening, and there should be additional benefits in raising awareness and understanding of CRC and screening, particularly the preventive nature of endoscopy. Most importantly, there is a clear need to understand the reasons for lower participation in non-white and more socio–economically deprived groups. These groups may experience a multitude of barriers associated with participating in screening, including attitudinal as well as more practical obstacles. It is likely that the greatest net benefit from interventions aimed at improving CRC screening uptake will be achieved by using multifactor interventions that use several strategies and target CRC screening at a variety of levels (policy, organizational, provider and individual), as well as considering the local context.

Future Perspective

With the increase in the development of national screening programs for CRC, research will benefit from increased access to more valid and reliable data on the factors associated with CRC screening uptake. This should increase our understanding of the barriers associated with participation and the mechanisms through which they operate. Research on interventions aimed at increasing uptake will be accompanied by a better understanding of why, how and for whom a strategy is successful or not, enabling a better grasp of the 'active components' that can be applied across several populations and settings. An increasing number of resources that document high-quality, evidence-based messages and intervention components will become available (e.g., the Cancer Control PLANET[205]). There will also be an increasing trend for research to encompass cost-effectiveness analysis of interventions as well as assessments of clinical benefit.[126,147,165,170–172] Better quality audit across all levels of healthcare will mean research can go further in evaluating the effect of interventions linking proximal interventions such as patient reminders with distal outcomes such as cancer mortality.

Finally, so far most of the interventions in this area have been directed exclusively at increasing uptake of screening without explicitly acknowledging the importance of informed consent and shared decision-making. In this respect it is important to recognize the dilemma that screening program organizers face when reconciling the need for high uptake in the population and promoting active participation in the decision-making process by the individual. As a result, with increasing concerns about the ethics of encouraging participation in screening, future work will focus on approaches that increase informed consent rather than uptake at screening. For example, Entwistle and colleagues have recently proposed an alternative communication strategy ('consider and offer'), which offers advice and recommendations but respects personal autonomy by enabling people to consider screening recommendations carefully.[173]